FOR IMMEDIATE RELEASE

For Further Information Contact:
Vincent D'Amico
DAMICON
www.damicon.com

Case Studies Shorten the Sales Cycle

Burlington, MA (November 3rd, 2005) - DAMICON, an information technology services company, today released an exciting professional service called the Case Studies Program. The service is aimed at mid- to large-sized companies who want to shorten their sales cycles by increasing the leverage they get from their customer bases.

The service is focused on creating case studies as a powerful sales tool. A case study is a short story about someone who has purchased a product or service and benefited from it. Everyone likes a good story and that's why a well-crafted case study can be an invaluable sales tool.

Vin D'Amico, DAMICON President, has this to say, "Many companies publish customer stories to demonstrate their success. Unfortunately, readers don't want to know about the seller's success. They want to know about the buyer's experience. The focus has to be on the reader, not the writer."

Case Studies can accelerate the sales cycle when properly written and integrated into the sales process. They can help companies connect with buyers in a way that no other sales technique can.

The Case Studies Program is immediately available to both current clients of DAMICON and other interested parties. DAMICON clients receive a satisfaction guarantee and preferred rates on all future services.

Vin D'Amico is Founder and President of DAMICON, your Adjunct CIO™. He is an expert in IT Business Continuity Planning, Network Security Policies, and Freelance Technical Writing focused on white papers, case studies and handbooks. He is also a specialist in selecting open-source software and writes the Virtual Business column in the IndUS Business Journal. DAMICON services firms worldwide.

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